Why SIH?
In today’s competitive sporting world, traditional coaching methods are no longer enough. The convergence of neuroscience, biotechnology, data-intelligence driven analytics, and athletic performance has created a powerful frontier: Sports Intelligence, which will address the need for a sustainable approach to sports.
To pioneer the convergence of advanced sciences and digital intelligence for enhancing sports performance, discovering talent, safeguarding athletes, and engaging fans in a holistic, immersive way.
our Leaders
Sports is entering a new era—one driven by deep tech, neuroscience, and storytelling. With SIH, we’re creating a global ecosystem that empowers athletes, inspires fans, and redefines sporting excellence. To mark the launch of the Sports Intelligence Hub, visionary leaders from across our global collaborations share their perspectives on shaping the future of sport through science, technology, and innovation.
CEO, FC Ingolstadt
Director, DFB GmbH & Co., Germany
CEO-Innovation & Science TSG Hoffenheim
CEO, TCG Digital
Vice President, TCG Digital
Global Strategist, Digital Pioneer, Football Philosopher
Why SIH?
Bringing together elite football institutions, AI innovators, neuroscience researchers, biomarker scientists, and sustainability pioneers to forge the future of intelligent sports.
Develops elite training pathways through structured programs
Sports science-based athlete evaluation in India
Grassroots performance tracking via cloud-native platform
Real World Professional Development, Grassroots Transformation
Data-led NRI football talent development in Germany
Advancing global football through science, talent & training
AI-driven multilingual sports content distribution
Validation led Sports Redesign
Tech-enabled sports education with national impact
AI & Cognitive Intelligence Core
Smart Textiles
Cognitive Neuroscience Research & Sustainability Innovation
Psychologically rooted self-discovery & compassion training
Biomarker & Metabolic Profiling Innovation
Solutions
In today’s competitive sporting world, traditional coaching methods are no longer enough. The convergence of neuroscience, biotechnology, data-intelligence driven analytics, and athletic performance has created a powerful frontier: Sports Intelligence, which will address the need for a sustainable approach to sports.
Case Studies
In DFB Pokal matches, SIH tools enabled interactive dashboards, predictive insights, and AR experiences—boosting fan engagement by 45%.
Predictive Match Analysis that called the Winner with precision even before Kickoff!
DFB-Pokal Final 2025: VfB Stuttgart 4 – 2 Arminia Bielefeld
What if AI could predict the scoreline, create multilingual match stories, and broadcast content in real time—before the players even took the field? That’s exactly what SIH, powered by mcube™, did during the DFB-Pokal 2025.
From a near-perfect match prediction (76.4% accuracy) to automated content delivery in 11 languages across TV, OTT, and social media—this wasn’t just analytics. It was a masterclass in predictive intelligence, real-time storytelling, and AI-driven fan engagement.
Millions of fans reached within minutes ….. more
ফুটবলের সার্বিক উন্নতির স্বার্থে কৃত্রিম বুদ্ধিমত্তার সাহায্য নেবে জার্মানির ফুটবল সংস্থা
India Football Centre Partners with FC Ingolstadt to Unveil State-of-the-Art Training Facility for NRI
German football association pact with TCG Digital for AI-powered commentary in regional languages
AI-powered multilingual football commentary set to revolutionise Indian fan experience…
Data Intelligence transforming Indian football Strategic collaboration between DFB and TCG Digital
The Times of India-Jaipur Jaipur: Rajasthan United Football Club (RUFC), one of the leading teams
SOMERSET, NJ, UNITED STATES, January 29, 2025 /EINPresswire.com/ — Deutscher Fussball Bund (DFB), the iconic
From grassroots to global stadiums – Sports Intelligence powers data-driven scouting and immersive fan engagement
mcube by TCG Digital powers India Football Centre with data and advanced intelligence, enabling digital
Contact Us
Sports science-based athlete evaluation in India
TSG Hoffenheim brings science-backed athlete evaluation to India, integrating physical, psychological, and technical assessments with mcube intelligence—setting performance benchmarks and enabling long-term talent development.
Develops elite training pathways through structured program
mcube™’s data-driven insights enable targeted talent scouting and the creation of individualized development plans, linking global football intelligence with Indian potential.
Grassroots performance tracking via cloud-native platform
Rajasthan United FC enables grassroots transformation via a cloud-native High-Performance Assessment Center, offering coaches and athletes data-driven tracking tools and holistic models for multi-sport talent development.
Real World Professional Development, Grassroots Transformation
Multilingual content and AI-driven analytics empower teams, fans, and federations with real-time insights while a dynamic archive preserves every moment, from grassroots matches to press conferences.
Data-led NRI football talent development in Germany
The India Football Centre (IFC) at FC Ingolstadt fosters football talent among NRI kids in Germany, using TCG Digital’s mcube™ platform for data-driven talent identification and development, strengthening India-Germany sports ties.
Advancing global football through science, talent & training
The International Football Institute (IFI) fosters global football development through advanced training programs, talent identification, and cross-cultural exchange, utilizing cutting-edge sports science and data analytics to enhance player performance.
AI-driven multilingual sports content distribution
Prasar Bharati incorporates AI for multilingual sports content distribution, enhancing fan engagement, optimizing streaming, and transforming content discovery and monetization across India’s diverse linguistic landscape.
Validation led Sports Redesign
Sports Science drives validation-led sports redesign, utilizing data-driven insights and innovative research to optimize athlete performance, enhance training techniques, and revolutionize sports equipment for precision and efficiency.
Tech-enabled sports education with national impact
RRU offers a tech-driven sports intelligence curriculum, aligning with India’s vision to become a playing nation, while advancing research in defence, security, forensics, and psychology with exponential technologies.
Al and Cognitive Intelligence-Core (mcube™)
Powered by mcube™, TCG Digital enables precise talent scouting and deep performance analytics via a dedicated Sports Intelligence App—identifying future stars through data-driven insights.
Smart textiles and wearable innovation
Garden Vareli will provide advanced sportswear solutions, including breathable, aerodynamic, and thermoregulating apparel, using data-driven technologies like textile chipsets to enhance performance, comfort, and agility in sports.
Cognitive Neuroscience Research & Sustainability Innovation
TCG CREST delivers world-class cognitive neuroscience and sustainability research, combining academic depth and industry expertise to set new global benchmarks in sports science and performance optimization.
Psychologically rooted self-discovery & compassion training
The Institute for Compassion empowers individuals to cultivate physiological, psychological, and spiritual balance—fostering self-responsibility, deeper relationships, and a renewed connection with the environment through self-discovery and mindful engagement.
Biomarker and Metabolic Profiling Innovation
TCG Lifesciences pioneers biomarker and metabolic profiling, analyzing endurance, fatigue, lactic thresholds, and injury markers to optimize athlete readiness, recovery, and peak physical performance.
